Can you boil down your key message into one sentence? If you’re not sure of your key message, then your audience definitely won’t know!
You might be surprised how many TOP FORTUNE 50 leaders can’t easily answer this question.
Try this “key message” test:
Is my key message compelling?
Does my key message stand alone?
Is my key message actionable?
Communicating with purpose and impact begins with refining your key message!